MARKETING AND RESEARCH

In 2023, the Economic Development Partnership of North Carolina’s Marketing and Research team continued its efforts to market North Carolina as the premier state for doing business and to attract business and talent through its “All in North Carolina” campaign. Launched in 2021 with funding from the North Carolina General Assembly, “All in North Carolina” is an integrated national advertising campaign to increase top-of-mind awareness and consideration of North Carolina among business decision-makers, including C-suite executives and site selection advisors, and mobile workforce talent. In 2023, the campaign more than doubled impressions earned in 2022 and increased its total campaign engagements primarily through a highly engaged social audience.

The Marketing and Research team also began a public relations campaign focused on promoting North Carolina’s foreign direct investment (FDI) efforts in key overseas markets. The campaign included media missions at SelectUSA’s Investment Summit, an event dedicated to FDI in the United States hosted by the US Department of Commerce; BIO International Convention; and the Paris Air Show. By the end of the summer, North Carolina’s FDI efforts were published in media outlets across Asia, the United Kingdom, France, Germany, and India. 

The campaign also promoted the state’s clean energy economy as well as Toyota’s fourth expansion of its Toyota Battery Manufacturing North Carolina facility, and the opening of the state’s first Taiwanese investment office in Taipei, Taiwan, securing coverage in national and international industry publications.