TOURISM AND FILM

Visit NC marked 2023 with a new advertising campaign titled “For Real, Visit NC.” Thanks to increased funding from the North Carolina General Assembly, the campaign expanded into new markets throughout the northeast, southeast, and midwest. "For Real, Visit NC" shows the viewer that for a richer experience, you should have a real experience, which can all be found in North Carolina.  

The North Carolina tourism industry saw continued recovery in 2023 and visitor spending is expected to beat the record level of $33.3 billion set in 2022. (2023 numbers were not available by time of publication.) 

Visit NC also expanded Outdoor NC, an initiative aimed at getting visitors and residents to recreate responsibly. Outdoor NC’s evolution includes accessibility and a Trail Town designation guide for outdoor, cultural, and experiential trails.  

FILM

The North Carolina Film Office saw in-state spending eclipse $78 million despite an industry-wide labor dispute and a complete stoppage of work throughout the United States, which greatly impacted the amount of work taking place in North Carolina. North Carolina saw films and TV shows such as A Biltmore Christmas (Hallmark), Outer Banks (Netflix), Love is Blind (Netflix), Zoey 102 (Paramount+), Summer Camp, and a number of independent projects shot 2023.